DRIES VAN NOTEN

DRIES VAN NOTEN — A Study in Scent and Structure: Pop-Up Event at The Dubai Mall

Located in the heart of The Dubai Mall, the Dries Van Noten pop-up boutique introduced the brand’s new fragrance line through a sleek and architectural installation.
Relity Group was commissioned to produce both the video and photo coverage, capturing the sculptural design, material contrasts, and refined spirit that define the Belgian fashion house.

Queen Elizabeth 2 Ship | Chanel La Pausa: Corporate Event | Relity Group

Every angle of this project was conceived to reveal the harmony between craftsmanship and contemporary form.
Our production focused on the subtle balance of light and texture, from the geometric patterns of the structure to the signature bottles that combine porcelain, lacquer, and color.
The imagery translates Dries Van Noten’s philosophy: a meeting of art, nature, and individuality.

Chanel Team Meeting | Chanel La Pausa: Corporate Event | Relity Group

Visitors discovered the new fragrances in an environment designed to feel both intimate and bold.
The pop-up’s minimal palette of gold, cream, and black mirrored the brand’s understated sophistication, while the lighting direction emphasized purity and depth.
Relity Group’s coverage highlighted these contrasts, turning moments of quiet detail into cinematic visuals.

La Pausa Wording On Boat Decking | Chanel La Pausa: Corporate Event | Relity Group

This collaboration with Dries Van Noten reflects our ability to partner with visionary brands and translate design into emotion through visual storytelling.
Relity Group continues to craft narratives where fashion, architecture, and sensory experience merge seamlessly.

This project reaffirmed our ability to seamlessly align with luxury brands and deliver compelling content that resonates with their values.