CAROLINA HERRERA

CAROLINA HERRERA – The Art of Fragrance
Pop-Up Launch Event at The Dubai Mall

Hosted within the elegant halls of The Dubai Mall, Carolina Herrera unveiled its new fragrance collection through an immersive pop-up experience that blended art, scent, and style.
Relity Group was entrusted with the full video production and event photography, capturing every refined detail and the sophisticated atmosphere that defines the Carolina Herrera world.

Queen Elizabeth 2 Ship | Chanel La Pausa: Corporate Event | Relity Group

Our creative team focused on translating the visual language of the brand into timeless imagery. From the structural design of the pop-up to the intimate textures of each perfume bottle, every shot was conceived to reflect the essence of elegance and craftsmanship.
The production highlighted the new Cedar Chic and Stallion Leather fragrances, staged as the centerpiece of the launch.

Chanel Team Meeting | Chanel La Pausa: Corporate Event | Relity Group

The event offered visitors a multisensory journey where design met scent. The pop-up’s minimal architecture and warm tones created a refined contrast to the mall’s surroundings, echoing Carolina Herrera’s bold yet graceful aesthetic.
Relity Group’s role was to document not just the visuals, but the emotion—the atmosphere of discovery that each visitor experienced.

La Pausa Wording On Boat Decking | Chanel La Pausa: Corporate Event | Relity Group

Through this project, Relity Group reaffirmed its ability to align seamlessly with luxury brands and produce visually compelling narratives that elevate the brand experience.
The collaboration with Carolina Herrera celebrates a shared commitment to elegance, innovation, and visual storytelling.

This project reaffirmed our ability to seamlessly align with luxury brands and deliver compelling content that resonates with their values.