BONANZA SATRANGI
Bonanza Satrangi: Notorious Perfume TV Commercial Production
Relity Group had the exciting opportunity to work with Bonanza Satrangi, one of Pakistan’s most renowned brands, on the production of a captivating TV commercial for their bestselling perfume, Notorious. This project allowed us to combine storytelling, action, and the essence of the brand’s bold, adventurous spirit into a visually dynamic narrative.
The commercial takes viewers on a thrilling journey across the vast UAE desert, where the central character — a daring individual riding a motorbike — embodies the fearless energy of the Notorious fragrance. As the rider speeds through the desert, he stops and discovers the Notorious aftershave buried in the sand. With an air of intrigue, he sprays it on himself, and the fragrance’s powerful allure seems to awaken his bold nature. With renewed energy and confidence, he jumps back onto his motorbike and speeds off, symbolizing the transformative power of the fragrance.
Relity Group was responsible for overseeing the full production of this dynamic commercial, ensuring every shot was perfectly executed to bring this cinematic experience to life. From conceptualization and direction to filming in the vast, stunning desert landscape, our team worked tirelessly to create a visually striking story that captured the essence of Bonanza Satrangi's Notorious. The final commercial not only showcased the rugged beauty of the UAE desert but also conveyed the boldness and charisma associated with the perfume.
